Amazon End-Cards

and my 2.5 seconds of fame on primetime

My Role
@amzn

I’m currently a part of Amazon’s Cross-Channel Marketing team (XCM), where we service marketing campaigns for Amazon’s “Big Rock'' Initiatives. This includes creating content for Broadcast Cable, OOH, OLV, Social and Amazon’s own website.

The SMILe
brand-lines
taglines and more

In 2021 I helped with an initiative to create a streamlined brand-system for Parent, Prime and Retail.

We needed a concrete system for animating logos and various brand-lines that could be scaled to cover all types of deliverables.

Mogrt BTS.PNG

So what's the big deal?

Brass tacks, this is not the most attractive work I could feature. However, this project is a testament to how seriously I take the smallest details.  

For me, no animation is too small!